The SEO consultant who thinks like an engineer

I'm Jorge Jaroslavsky, founder of JJSEO. I'm not a generalist SEO, and I don't try to be.

I came to SEO through computer engineering and 24 years as an insurance broker. That combination is why I work best with businesses where accuracy matters: regulated financial and legal firms, car dealers and funeral directors, and companies working across English, Spanish and Hebrew.

This page explains where that background comes from and why it matters to your site.

An engineer first

I started with radio and electronics at the age of nine, and went on to six years of Computer Science study at ORT and the Universidad de Buenos Aires. I've worked as a computer engineer for 25 years.

That training shapes how I approach SEO. I don't start with keywords or content calendars. I start by finding out how a site actually works: how it's built, how search engines crawl it, and where the system breaks.

Designing a Moonbounce Station

One of my longest-running projects is an Earth–Moon–Earth (EME) station on the 23 cm band (1.2 GHz): a 7.2-metre dish I designed, with a custom low-noise amplifier. Bouncing a signal off the Moon and hearing it come back depends on getting every detail right, from the feed to the cabling. A small error anywhere and nothing comes back.

Technical SEO works the same way. One misconfigured redirect, canonical or hreflang tag can quietly cancel out months of good work.

Building things properly

In 2013 I built a completely silent, passively cooled mini-ITX computer in a wooden case. It's a small example of how I like to work: understand the constraints, then build something that lasts rather than something that just about works.

24 years as an insurance broker

I grew up around my family's insurance brokerage, founded in 1956, and helped in the business from a young age. I then spent 24 years working as a broker myself, placing commercial risks with international carriers including AXA, Allianz, Liberty Mutual, Mapfre and Berkley.

That experience matters more to my SEO work than it might seem. I know how regulated firms think: every claim on a website has to be accurate, every promise has to be defensible, and compliance has the final say. I also know how cautious, high-stakes buyers make decisions, because I sold to them for over two decades.

So when I work with insurance brokers, IFAs or legal firms, I don't need the rules explained. I build visibility that your compliance team can sign off.

20+ years in SEO

I've worked in SEO for more than 20 years, in agencies and independently.

For six years I led SEO at Autoweb Design, a platform that builds websites only for the motor trade. I managed SEO across manufacturer and dealer group sites, dealing with the problems that are specific to automotive: stock feeds, duplicate vehicle listings, multi-site groups and platform migrations. Two results from that period:

+30% year-on-year organic traffic for a national dealer network, achieved during a platform migration, when traffic usually drops.

+44% year-on-year organic growth for Dorset and Somerset's largest Audi representative. Read the Audi case study →

I also led Spanish-market localisation for Deliveroo across Valencia, Madrid, Barcelona and Zaragoza.

In 2025 I went independent, so SMEs could work directly with someone at that level, without an agency's overheads or junior staff in between.

SEO in English, Spanish and Hebrew

Spanish is my native language and I've worked in English for most of my career, so I can handle UK, US and international English alongside Spain and Latin America. That matters because ES and ES-LATAM are not the same market: vocabulary, search intent and hreflang setup all differ, and machine translation misses most of it.

For Hebrew, I work with my wife, Dovrat Levy, an ITA-listed translator who has translated more than 4 million words for major brands. Together we can take a site from English into Hebrew with both the language and the technical setup done properly.

Spain and LatAm localisation →

Sectors I work in

Regulated financial and legal

Insurance brokers, IFAs and legal firms, where every claim on the site has to stand up to compliance.

SEO for regulated industries →

Automotive

Dealer groups, franchise networks and specialist dealers, from stock feeds to multi-site architecture.

Automotive SEO →

Funeral directors

Independent funeral homes competing locally with national brands and direct cremation providers.

SEO for funeral directors →

Multilingual SEO

English to Spanish (Spain and Latin America) and English to Hebrew, across all three sectors.

SEO localisation →

How I work

I keep my client list deliberately small, no more than five at a time, so each one gets my full attention. You work with me directly from the first call to the last fix. There are no junior staff and no outsourcing.

Most engagements start with a diagnosis and end with a clear roadmap your team or developers can carry forward. I'm happy to stay on for the fixes that need me, but I don't believe in tying clients into open-ended retainers. I'm also not the cheapest option, and I'd rather be honest about that from the start.

I've been based in Leeds for 15 years and work with clients across the UK and internationally, in person or remotely.

If your site needs someone who understands both the technology and your sector, let's talk.

• I’m Jorge Jaroslavsky, founder of JJSEO. I’m not a generalist SEO, and I don’t try to be.

• I came to SEO through computer engineering and 24 years as an insurance broker…

• This page explains where that background comes from and why it matters to your site.