SME SEO Consultant

Senior SEO expertise for SMEs that need more than a standard SEO package.

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I Start With the Problem, Not a Package

You don't need to commit to a long-term SEO contract before understanding what your website actually needs.

A diagnostic or initial consultation can help establish:

Where the main SEO problems appear to be.
Which opportunities are worth investigating.
What should be prioritised.
What can realistically be improved.
Whether ongoing SEO work is necessary at all.

If I don't think I can add meaningful value, I'll tell you.

Senior SEO for SMEs That Need More Than Generic SEO

Direct access. Experienced judgement. Diagnostic-first.

Tell me what you're trying to achieve, what's currently happening and where you think the problem lies.

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SEO for an SME shouldn't mean accepting a smaller version of an agency's standard process.

I work directly with SME owners, managing directors and decision-makers to understand the business, diagnose the SEO problems that matter and develop a practical strategy around them.

I work with SMEs across a range of sectors, with particular experience in regulated, specialist, technically complex and multilingual businesses.

20+ years in SEO | Technical background | Direct consultant access | Maximum 5 clients

SME SEO Without the Generic SEO Package

Being an SME doesn't mean your SEO problems are simple.

Your website may be relatively small but operate in a highly competitive market. You may have inherited technical problems from a previous agency, be planning a website redevelopment, be expanding internationally or simply have reached the point where generic SEO advice isn't enough.

That's where experienced SEO consultancy can make a difference.

I don't begin with a predetermined list of monthly SEO tasks. I begin by understanding your business, your website and what you are trying to achieve.

I start with the problem, not the package.

SMEs I Work Particularly Well With

I work with SMEs across different sectors, but some types of business particularly benefit from a senior, diagnostic-led approach.

Regulated SMEs

Insurance brokers, independent financial advisers, healthcare businesses, legal practices and other compliance-aware organisations often have additional considerations when communicating expertise online.

My background is particularly relevant here. Before building my SEO career, I spent 24 years working in the insurance sector, giving me direct experience of a regulated business environment.

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Specialist & Technical SMEs

Engineering companies, specialist manufacturers, technical businesses and B2B organisations can have SEO challenges that require an understanding of the subject matter as well as search.

Generic keyword lists and mass-produced content aren't always enough.

Niche Businesses

Some businesses operate in markets where search volumes may be relatively small but the commercial value of the right visitor can be significant.

For specialist businesses, understanding the market and the intent behind searches can matter more than chasing large volumes of generic traffic.

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Multilingual SMEs

Businesses targeting Spain, Latin America or other international markets need more than translated keywords.

I can help with the SEO and localisation considerations involved in reaching different language markets.

Explore SEO Localisation →

Why Work With a Senior SEO Consultant?

20+ Years in SEO

I've spent more than two decades working in SEO, including managing complex websites and substantial SEO accounts.

A Technical Background

My background in computer engineering and IT means I can work comfortably with technical SEO problems rather than treating them as someone else's responsibility.

Real Regulated-Industry Experience

My experience in regulated industries isn't based solely on researching the sector for SEO purposes.

I spent 24 years working as an insurance broker before moving into SEO.

You Work Directly With Me

There are no junior account managers or layers of agency management between you and the person doing the SEO work.

You get direct access to the consultant responsible for understanding your website and your SEO.

A Deliberately Small Client Base

I limit my practice to five clients at a time.

This allows me to spend proper time understanding each business rather than managing a large portfolio of standardised SEO accounts.

Is My SME SEO Consultancy Right for You?

SME SEO consultancy may be appropriate if:

Your website has technical SEO problems that aren't being properly diagnosed.
You've inherited SEO issues from a previous agency or website redevelopment.
Your business operates in a specialist or competitive market.
You're a regulated business where accuracy and trust matter.
Your website has grown without a clear information architecture.
You're considering a website migration or major redevelopment.
You're expanding into another country or language.
You want experienced SEO advice rather than a standard monthly package.
You want to understand what should actually be done before committing to ongoing SEO.

If you're looking for a low-cost SEO package, hundreds of articles or a supplier simply ticking off a monthly checklist, my approach is probably not what you're looking for.

If you need experienced judgement, technical understanding and a strategy built around your actual business, we may be a better fit.

What Can SME SEO Actually Involve?

There is no universal SME SEO checklist. The right approach depends on the business, the website and the problems affecting its visibility.

Technical SEO & Diagnostics

I investigate the technical foundations of your website, including crawling, indexing, site architecture, internal linking, canonicalisation, structured data, technical duplication and problems created by previous website changes.

The objective isn't to produce another enormous audit that sits in a drawer. It's to identify the issues that actually matter and establish what should be prioritised.

SEO Strategy & Information Architecture

Your website structure should reflect both your business and the way potential customers search.

I can identify opportunities to improve service structures, page relationships, internal linking, search intent and the organisation of important commercial information.

On-Page SEO

I optimise important pages around genuine search intent rather than simply following recommendations from an SEO tool.

This can include page structure, headings, content, metadata, internal links and the way expertise and important information are communicated.

Content Strategy

I don't believe every SME needs to publish four blog posts every week.

In many cases, improving existing commercial pages is more valuable than continually producing new content.

Where new content is appropriate, I focus on subjects that support your business, your customers and your wider SEO strategy.

Local & Sector SEO

For many SMEs, visibility depends on specific services, locations and areas of expertise.

Local and sector SEO should go beyond simply adding a town name to a page title. I look at how your services, locations, website structure and search demand fit together.

Multilingual & International SEO

If your business operates across different countries or languages, simply translating your website isn't enough.

Search behaviour, terminology, search intent, information architecture and technical implementation can all affect international visibility.

My particular experience includes English-Spanish SEO localisation for Spain and Latin American markets.

"Revolutionise Your Yorkshire Online Presence with AI-Powered SEO Solutions: Harness the Future of Search Engine Optimisation for Enhanced Visibility, Precision, and Results in the Heart of Yorkshire."

Jorge Jaroslavsky - JJSEO