Automotive SEO for independent and specialist car dealers

Your stock pages, your platform and your local catchment, diagnosed by someone who spent six years leading SEO for a motor-trade web platform. You get a clear roadmap your team or website provider can deliver.

Automotive SEO

Book a Diagnostic Call

+30%

6 yrs

+44%

lead SEO for a motor-trade

web platform

YoY organic growth for an Audi dealer

YoY organic traffic through a platform migration, when traffic usually drops

Six years inside the motor trade

As lead SEO at Autoweb Design, a platform that builds websites only for the motor trade, I worked on the problems every dealer site shares: stock that changes daily, near-identical vehicle listings, platforms you can't fully control, and migrations that put years of rankings at risk.

I now bring that experience to independent and specialist dealers, who face the same technical problems with far smaller teams, while competing with franchise groups and the big listing sites for the same buyers.

EXPERIENCE

What that taught me

How dealer platforms really work, and what's realistic to ask your provider to change
Which stock-page problems cost the most traffic, and which can wait
How to protect rankings when a dealer changes platform or domain

What I fix on dealer websites

Stock and vehicle pages

Vehicle pages crawled and indexed quickly, sold cars handled without thousands of dead pages, and near-identical listings that stop competing with each other.

WHAT I FIX

Competing with the big listing sites

Make, model and local searches where your own site can outrank aggregators and franchise groups, so buyers come to you directly instead of through a listing fee.

Platform limits and migrations

Clear, prioritised changes your website provider can implement, and a plan that protects rankings when you move platform or domain.

Local visibility

Google Business Profile, location signals and local pages, so buyers within your catchment find your forecourt, servicing and finance first.

Finance pages and

compliance

Dealers offering car finance are FCA-regulated credit brokers. With 24 years as an insurance broker, I write finance pages that rank without breaching the rules. Regulated SEO

Structured data and

AI search

Vehicle and dealership markup that helps Google and AI assistants understand your stock, prices and location, and show you in AI-generated answers.

Proven on dealer websites

RESULTS

Jorge is a highly skilled SEO consultant, excelling in innovation and problem-solving. His deep SEO expertise, use of AI tools, and meticulous attention to detail consistently deliver results.

David Levett, Head of Digital Marketing, Autoweb Design

+30%

+44%

Year-on-year organic growth for Dorset and Somerset's largest Audi representative

Read the Audi case study →

Year-on-year organic traffic for a dealer network, achieved during a platform migration

Built for independent and specialist dealers

Independent used-car dealers

Single-site dealers who want their own website to win buyers, not just their listings.

Specialist dealers

Prestige and performance cars, campervans and caravans, and motorcycles, where buyers search in detail and travel further.

Small dealer groups

Two or three sites that need each branch to rank for its own area without competing with the others.

I take on a small number of clients at a time and focus on diagnosis and a clear roadmap, so you aren't tied into a long retainer.

HOW IT WORKS

From diagnosis to a roadmap you can act on

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Diagnostic call

Your website, your platform and what you need search to deliver. I'll tell you honestly whether I can help.

SEO Blueprint report

What's holding your rankings back, prioritised by commercial impact, written so your team or provider can act on it.

Fixes and follow-up

I support your provider through the key fixes and check they've worked. Ongoing help only if you need it.

Questions dealers ask

Can you work with our website platform?

Yes. I give your provider clear, prioritised changes and check they're implemented. I've worked on the platform side, so I know what's realistic to ask for.

What should happen to pages for sold vehicles?

Keep them live briefly with similar stock linked, then redirect to the closest model or category page. That keeps the rankings they've earned and avoids thousands of dead pages.

We're changing platform. When should we involve you?

Before the move, while the new site is being built. Most migration losses come from early decisions: URL changes, missing redirects and stock pages that don't carry over.

Do you replace our marketing agency?

Not necessarily. Many dealers keep their agency for ads and social, and use me for the technical SEO agencies often don't have in-house.

How long before we see results?

Indexing and crawl fixes can show impact within a few months. Wider ranking gains usually take eight to twelve months, depending on your area and range.