Senior Technical SEO Consultant for Regulated & Multilingual SMEs
Diagnostic-first SEO for insurance brokers, IFAs, legal firms, car dealers and funeral directors, with Spain/LatAm localisation built in. Selective engagements, senior-only work.


Jorge Jaroslavsky Β· Leeds, UK
SECTORS
Sectors I know from the inside
I donβt learn your industry on your budget. Each of these is a sector Iβve worked in or led SEO for, so the diagnosis starts from how your business actually runs.
Automotive
For six years I led SEO at Autoweb Design, a platform building websites only for the motor trade, across manufacturer and dealer group sites. Stock feeds, duplicate listings and multi-site groups are problems Iβve already solved at scale.
+31% leads for a Birmingham PI insurance broker
Regulated Financial & Legal
Insurance brokers, IFAs and legal firms work under rules that make generic SEO risky. With 24 years in insurance behind me, I build visibility compliance can sign off: YMYL authority, accurate claims and content that converts without overpromising.
Funeral Directors
Families search at the hardest moment of their lives, and independent funeral homes compete online with national brands and direct cremation providers. I help funeral directors become visible locally with the care and accuracy the sector demands, including where funeral plans bring FCA regulation into scope.
+44% YoY organic growth for Dorset & Somersetβs largest Audi representative
+82% in 11 months organic growth for a family-run East London funeral director
Expanding into Spain or Latin America? Hreflang, ES vs ES-LATAM intent mapping and bilingual content run accross all three sectors.
Spain & LatAm localisation -->
Results
Proven results for SMEs that need precision, not volume
+31%
+44%
+107.5%
+50%
Geothermal drilling contractor in Hull
Organic traffic growth in one year through technical B2B content.
Audi dealer group, Dorset & Somerset
Year-on-year organic growth from technical and strategic SEO on a complex dealer site.
PI insurance broker, Birmingham
More leads from compliance-aware SEO in a YMYL sector.
Industrial oils specialist in Hebden Bridge
Organic traffic growth from B2B SEO for technical products and specifications.
WHY WORK WITH ME
Technical, commercial and regulatory, in one person
I'm a computer engineer with 24 years in the insurance industry and more than 20 years in SEO, including six leading SEO for a motor-trade web platform. That mix lets me read a problem the way your developers, your compliance team and your customers would.
I went independent so SMEs could get that level of expertise directly. I don't sell packages or high-volume content: every engagement starts with a diagnosis of what's actually holding you back.
Diagnostic-first
Indexing, crawling, architecture, compliance and multilingual intent are checked before anything is changed.
Senior only
You work with me from start to finish. No juniors, no outsourcing, no account handovers.
Platform-aware
Legacy CMS, restrictive builders, stock feeds and multi-domain setups are fixed within your real constraints.
Selective
I take on a small number of clients where senior expertise makes a measurable difference.
HOW IT WORKS
From diagnosis to fixes that move rankings
Precision interventions
Targeted fixes delivered by me alongside your developers, with clear measurement of what changed and why.
Diagnostic call
We talk through your site, your sector's constraints and what you need search to deliver. I'll tell you honestly whether I can help.
SEO Blueprint report
A technical and strategic diagnosis of what's really holding your rankings back, prioritised by business impact.
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βJJSEO delivered exceptional keyword research for my website in Spanish and Englishβ¦ Professional, detailed, and results-oriented.β
Paul Daly, Managing Director, RF Torrent, Valencia, Spain
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Jorge is a highly skilled SEO consultant, excelling in innovation and problem-solving. His deep SEO expertise, use of AI tools, and meticulous attention to detail consistently deliver results.
David Levett
Head of Digital Marketing, Autoweb Design
Get in Touch
Tell me whatβs holding your site back. Iβll reply personally within one working day with whether a diagnostic makes sense.
Expertise
Senior technical SEO for SMEs in regulated, automotive, funeral and multilingual markets.
Mail to: jj@jjseo.co.uk
Β© 2026 JJSEO | Jorge Jaroslavsky, Senior SEO Consultant, Leeds
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