Specialist SEO content for agencies with technical clients
You've won the client and planned the content. Then the brief lands: precision engineering, industrial components, regulated financial products. Your writers can't cover it with confidence, and the client will notice if they try. That's the part I write, under your brand.
FOR Agencies
When the client is too technical for your team
Engineering and manufacturing
Components, materials and processes explained accurately for engineers, OEMs and procurement teams, not padded for word count.
The gap
Regulated financial services
Insurance, IFA and finance content drafted with FCA expectations in mind, so your client's compliance team has less to rewrite.
Other specialist B2B
Industrial, automotive, funeral and other niches where sector knowledge matters more than writing speed.
Most agencies can plan content for any sector. Writing it is different. Technical B2B buyers spot vague copy immediately, and regulated clients can't publish it at all. These are the clients I write for.
Two seal manufacturers, a finished content plan, and no one to write it
A recent brief
The brief
New copy for the service pages of both sites. The agency had already planned the content.
The problem
My role
Highly technical B2B products, niche buyers and no in-house writer who could explain them credibly.
Write the service pages to their plan, in their client's voice, accurate enough for engineers to trust.
Agency and client names withheld. I don't name agency clients without permission.
A UK digital agency approached me about two sister companies that design and manufacture engineered seals for OEMs and end-users in demanding industries, including energy and heavy industry.
HOW IT WORKS
You plan it, I write it
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Your brief
Send the content plan, target keywords and any client material. I agree a price per piece before starting.
Research
I work through the client's products, specifications and market until I can explain them properly.
SEO-ready copy
Structured pages with headings, internal links and meta suggestions, ready for your review and your client's sign-off.
Before you send a brief
Will you contact our client directly?
No. I work entirely through you. Briefs, questions and drafts all go via your team, under your brand, and your client never needs to know I'm involved.
Do you also plan the content and keywords?
I can, but most agencies already have that covered. If you need it, I'll quote for it separately.
How is the work priced?
Per piece, agreed before I start, based on length and technical depth. No retainers and no minimum volume. See pricing →
Can you also review regulated content my team has written?
Yes. For insurance and financial services clients, I can review drafts against FCA expectations before they go to the client's compliance team. It's a pre-check, not a compliance sign-off. Regulated industries SEO →
QUESTIONS
Got a client your writers keep putting off?
Send me the brief. I'll tell you quickly whether it's a fit and what it would cost.
Expertise
Senior technical SEO for SMEs in regulated, automotive, funeral and multilingual markets.
Mail to: jj@jjseo.co.uk
© 2026 JJSEO | Jorge Jaroslavsky, Senior SEO Consultant, Leeds
