SEO for specialist businesses that generic SEO gets wrong
Car dealers, funeral directors, technical B2B firms and other specialist businesses have one thing in common: their customers need to trust them before they get in touch. I learn how your sector really works before changing anything, so the fixes fit your business, not a template.
NICHE SEO
Where I've already delivered
Automotive
For six years I led SEO at a platform that built websites only for the motor trade. Stock feeds, duplicate listings and sold-car pages are problems I've already solved.
Who it's for
Independent and used-car dealers
Specialist, classic and EV dealers
Garages and service centres
Most recently, 44% more organic traffic in a year for Dorset and Somerset's largest Audi representative.
SECTORS
Funeral directors
Families search at the hardest moment of their lives, and independent funeral homes compete with national brands and direct cremation providers.
Who it's for
Independent and family funeral directors
Small regional funeral groups
Funeral homes selling pre-paid plans
A family-run East London funeral director grew organic traffic by 82% in 11 months.
Other specialist sectors
Technical products, complex specifications and buyers who know exactly what they're looking for. Many agencies avoid these businesses because the subject is hard to write about. That's where I do my best work.
Who it's for
Industrial and technical B2B firms
Finance and professional services
Other niche, high-trust businesses
A geothermal drilling contractor in Hull more than doubled its organic traffic in a year, and an industrial oils specialist in Hebden Bridge grew it by 50%.
Why specialist sectors need a different approach
Trust before the call
Reviews, clear information and accurate claims decide who gets contacted. Overpromising costs more than it wins.
WHAT THEY HAVE IN COMMON
Buyers who know
Your customers use the language of your sector. Content has to match it, or it ranks for the wrong searches.
Complex sites
Stock feeds, product specifications and restrictive platforms. I find the fixes that work within your setup.
Rules to respect
CMA rules for funeral directors, FCA rules for funeral plans, finance and financial services. SEO has to work within them.
What I check first in each sector
The DIAGNOSIS
Car dealers
Sold vehicles left live or deleted badly
Duplicate stock across feeds and sites
Thin model and finance pages
Every sector has its own usual suspects. These are where I start looking.
Business Profile and map listing
Price information Google can find
Branch pages for each area you serve
Product specs buried in PDFs
The terms your buyers actually search
How an enquiry starts on your site
Specialist B2B
Funeral directors
HOW IT WORKS
Diagnosis first, then the fixes that matter
3
2
1
Diagnostic call
Free, 30 minutes on your site, your sector and your competitors.
SEO Blueprint report
A prioritised plan for your site, built around how your sector works.
Precision interventions
The fixes that need me, alongside your developer or platform provider.
Regulated, or expanding abroad?
ALSO
Regulated industries SEO
Insurance brokers, IFAs and legal firms, with 24 years in insurance behind me.
Spain and Latin America
Hreflang, ES vs ES-LATAM intent mapping and bilingual content for any of these sectors.
QUESTIONS
Before you book
My sector isn't listed. Can you still help?
Very likely, if your customers research carefully before they get in touch and generic SEO hasn't worked for you. Tell me about your business on the call, and I'll say honestly whether I'm the right fit.
Do you work with large dealer groups?
My automotive work focuses on independent and specialist dealers. I take on a maximum of five clients, and group-wide work across many sites needs more time than that allows.
Can you work within our website platform?
Yes. Many specialist sites run on platforms that limit what you can change. The Blueprint focuses on what can be fixed within those limits, and what's worth raising with your provider.
Can you help with our funeral price-list page?
Yes. I'll make sure your price information is easy to find for families and for Google, in line with the CMA's transparency rules. The figures themselves stay your responsibility.
Tell me about your business
Whatever your sector, I'll reply personally within one working day with whether a diagnostic makes sense.
Expertise
Senior technical SEO for SMEs in regulated, automotive, funeral and multilingual markets.
Mail to: jj@jjseo.co.uk
© 2026 JJSEO | Jorge Jaroslavsky, Senior SEO Consultant, Leeds